PASS Sponsorships in sports
Our partnerships with sports clubs or individual athletes on the basis of sponsorship pursue purely promotional purposes. They are an ideal vehicle for achieving a visible, high-reach presence regionally, nationally, and internationally. We therefore see sponsorship less as part of our social commitment. Nevertheless, every decision we make to sponsor is also based on a fundamental affinity with our partners. This can be summed up very well with a fascination for team spirit and motivation.
Individual athletes sponsored by PASS
In 2025, PASS Consulting Group took over sponsorship of professional swimmer Lena Ludwig from Aschaffenburg. Lena trains at SV Nikar Heidelberg, is one of the best young swimmers in Europe, and is currently also a member of the German Swimming Association (DSV) squad. This gives her an excellent chance of making it into the Olympic squad.
The dream of competing in the 2028 Olympics in Los Angeles is driving the 18-year-old to peak performance. At the European Youth Championships in Samorin, Slovakia, in July 2025, Lena won the gold medal in the 200-meter breaststroke, defending her title from the previous year. She also secured the silver medal in the 100-meter and 200-meter events at the World Youth Championships in August 2025.
Sports teams sponsored by PASS
Teams sponsored by us can be found in men's soccer (regional league), men's handball (2nd Bundesliga) and women's soccer (upper district league).
