The Badminton World Federation (BWF), based in Kuala Lumpur, Malaysia, has a new data hub. In cooperation with the German software and IT company PASS Consulting Group, a platform has been developed in recent years that bundles data from BWF sanctioned competitions including, player data, results and rankings, all in one place.
For the BWF, one of the largest international sports governing bodies with 200 members globally, the data hub is a real milestone and an important asset in the control, access and marketing of its own sports data. All historical and current data is stored centrally and accessed in real time by a range of data hub clients including tournament hosts, member associations, continental confederations as well as various sports portals and apps.
This is also a big step forward for the BWF in terms of its own marketing, as new data sets open up numerous opportunities in raising the profile of the sport and revenue generation.
All facts at a glance
The BWF Data Hub creates new and efficient data access possibilities – not only live data can be retrieved on demand, but also historical results and rankings can be accessed via the platform, both for badminton and Para badminton.
"Since its release during the pandemic, when sports around the globe were at a standstill, the system underwent extensive optimizations and performed to expectations during one of the world's largest international sporting events in 2021," says Jan Junker, project manager on the PASS side.
Retrieval options for data partners
"With the new data platform, the BWF has the possibility to provide all relevant information for the end user interested in badminton sports data. We bring together live sports data, all historical and current data as well as efficient access and filter options for a variety of purposes such as comparative performances of players or pairs over time. We aim to continue to be the leading badminton sports data provider, meeting the needs of a wide range of clients connected to our sport," explains Thomas Lund, Secretary General at the Badminton World Federation.
PASS is continuously developing needs-based solutions together with BWF and, among other things, integrating new data sources. The system is operated on servers of the PASS Consulting Group. The Aschaffenburg-based company thus presents itself as a reliable partner for international cloud hosting - not only for sports business.
"We are very happy to have been given the opportunity to demonstrate that our long experience in data-centric architecture also offers many benefits to the sports business," says Kevin Wittke, Head of the Sports Business Unit at PASS.