Digitalization in Sports

Digital solutions for the world of sports

Digitalization does not stop at the world of sport. Today, associations and clubs as well as event organizers are creating new digital concepts to inspire crowds and fans. Our PASS Business Unit Sports dedicates its experience entirely to these new strategies and supports companies and associations in sustainably participating in digitalization in the sports environment.

As the youngest business unit at PASS, the Business Unit Sports is a regular point of contact for new technologies in the business fields of Sports & Events. We will be happy to advise you on the digitalization of your association, club and event structures.

Products from SolutionWorld Sports

Event Ticketing System

Event Ticketing System

Complete solution for handling your online ticket sales

Shop Software

Shop Software

Flexible and adaptable complete solution for your online store

Online donation tool

Online donation tool

Collect donations for club projects and sports teams

Digital projects in the world of sports

START7 - The Handball Fantasy Manager

Together with HBL GmbH, PASS developed and operates the Handball Fantasy Manager START7. Launched in January 2023 as an official licensed product of LIQUI MOLY HBL, the app for iOS and Android devices enables handball fans to become managers in the "strongest league in the world" themselves.

For the world's first ever Handball Fantasy Manager, PASS not only developed the interface of the smartphone application, but also provides the software behind the app as well as the server structure for thousands of users. PASS has been the official digitization partner of LIQUI MOLY HBL since summer 2022.


Timo Boll Webcoach

Table tennis meets digitalization. Together with top athlete and record European champion Timo Boll, PASS Consulting Group developed the first web coaching platform in table tennis. At the heart of the platform are coaching videos aimed at both amateur players and competitive athletes.

On his portal, Timo Boll presents, among other things, stroke techniques as well as tactical moves and gives tips on correct footwork and mental strength. In addition, an individual video analysis of the game behavior is offered.


Digitalization of clubs and associations - thought by PASS

We help associations, clubs and organizers to participate in the digitalization of sport. For this purpose, we have developed competencies in various projects over the past years and now provide support for all technical challenges related to the management of membership data, results lists and other administrative structures. 

Association administration for one of the largest umbrella organizations in Germany

For the German Gymnastics Federation (DTB) and its 18,000 clubs and approximately five million members, a version of the federation administration system revised by PASS will soon provide an overview and help manage all DTB processes and events. More information on the sustainable association administration of the future

Data Hub for sports data around the globe 

In another major customer project for the Badminton World Federation (BWF), PASS recently realized a Data Hub for thousands and thousands of players as well as confederations and associations from over 190 countries. The new data hub enables the collection and provision of results data and statistics in real time. 

You can find more information about PASS digitalization consulting on our product page on strategy consulting for digital transformation.

Our customers and partners

What our partners say about us

"We were looking for a partner with whom we could fulfill a long-awaited wish of the handball community: an individual fantasy game adapted to handball that would get users even more excited about our great sport. We are glad that we found exactly this partner with PASS and very much appreciate the professional and trustful cooperation at eye level as well as the enthusiasm for further development."

Frank Leibmann, Digital & Data Management HBL GmbH, LIQUI MOLY Handball-Bundesliga

"We are happy to have found a partner in PASS that not only has great expertise in the implementation and support of digital administration systems, but also brings a great affinity to sport."

Kalle Zinnkann, Secretary General, German Gymnastics Federation (DTB)

"We really enjoyed working with PASS. The professional and structured support of PASS was very helpful for our technologically inexperienced team to create our table tennis web coach!"

Timo Boll, Founder of the "Timo Boll Webcoach" portal

"We have been working closely with PASS for years. I can recommend every club to embrace digitalization in ticketing. In the stadium, we operate with multiple cash registers and different access areas. Despite having few volunteers, we manage everything well thanks to digitalized tickets. Various evaluations help us not only on matchdays but also afterward to plan staffing needs effectively and create budget expenditures."

Ludwig Münz, Board of Operation and Organization, SV Viktoria Aschaffenburg 01 e.V.

Read the Success Story

"Since TV Großwallstadt put the topic of "professionalisation through digitalisation" on the agenda, PASS has been a central partner with the developed ERP, ticketing and shop solution. TVG greatly appreciates the goal-oriented, sustainable and trusting partnership."

Stefan Wüst, Managing Director, TV Großwallstadt GmbH